Lifting Gear Hire has revealed its new corporate name, refreshed logo, and global website as part of a comprehensive rebrand. This initiative is designed to unite its international operations and position the company for continued growth.
The transition from “Lifting Gear Hire” to LGH reflects a modern, international focus. The new name eliminates regional variations in meaning—particularly between Europe and the United States, where “hire” can have different connotations—and standardizes the LGH brand across all 36 locations in six countries.
Ian Parkinson, LGH Group Chairman
The refreshed LGH logo maintains familiarity while introducing a cleaner, more contemporary design suited for digital platforms. It represents the company’s evolution and commitment to innovation, technology, and safety in lifting and rigging.
In conjunction with the new identity, LGH launched a global website that provides a unified platform for its international customers. The site showcases LGH’s collective expertise, global reach, and involvement in major industry sectors. This LGH rebrand reflects the company’s dedication to harmonized branding and seamless service worldwide.
Established in 1970, LGH now holds more lifting and rigging gear for rental in more countries than any other company. As part of its long-term growth strategy, LGH plans to continue expanding its footprint throughout North America, Europe, and new global markets.
“We have made significant changes within our operations in order to position ourselves better to serve both existing customers and drive forward into new emerging markets,” said Ian Parkinson, LGH Group Chairman. “Backed by a new name and a unified identity, LGH is now in great shape to deliver even better service for more customers in more locations—always putting safety first.”
With this rebrand, LGH reaffirms its vision: to deliver the safety, certainty, and service customers rely on—wherever in the world their projects take them.
For more information about LGH, please contact us today.
